Barney’s and High Snobiety (if you don’t know who they are, you must be living under a rock) curated one of the biggest events to hit Beverly Hills this past weekend! Honestly, no one knew what was in store when the invites were sent out! Honestly, I thought the event was going to consist of exclusive capsules from a lot of the High Snobiety brands, boy was I WRONG! By the size of the crowd outside and the amount of bags some people had, you would’ve thought Barney’s was going out of business.
Insert madness here. Justine Skye, Iman Shumpert, Johnny Knoxville, Jaden Smith and YG were all present for the event. Immediately when you walked in there was music blaring throughout the store, and you are greeted with a directory to what was on the 6 levels! As I walked up the stairs I walked into an arcade full of vintage games that were decorated in the exclusive brands that were being carried that weekend!
As I walked as I kept going up, there was a skating rink on 3 where many spectators were trying to test out their skills but landed on there bums and a few almost fell over the railing! Fila hosted a pizza parlor on 4 while Fear of God had an art installation. Did I mention you could get a tattoo or a grill made?! Crazy right?!
Jerry Lorenzo (Fear of God) and Iman Shumpert
The best surprise of the night (besides the donuts) was Wu Tang hitting the stage! It literally went from popping tags to getting to the money (dolla, dolla bills y’all) This weekend was a prime example of cash ruling everything around me by the extravagant event Barney’s and High Snobiety our together!
Kudos on a phenomenal event, way to drive business in a time where foot traffic is down in store!
Jerry Lorenzo
YG
Jaden Smith
